Full List of Online Bookmakers

Full List of Online Bookmakers

The full list includes every online bookmaker that currently offers sports betting as a substantial part of its site and receives measurable visitor traffic. Listings are ordered by estimated daily visits; a site without a published traffic figure still appears on the list, but sits after the measured ones.

Figures are third-party estimates: daily visits sum the traffic of every domain an operator uses, global rank places that total against the whole list, and the change figure compares the current rank with the previous recorded ranking. A dash means the source publishes no value, not that the value is zero.

Requirements for including a bookmaker in this list

• Sports betting is a substantial part of the bookmaker site, not an add-on to a casino product.
• The bookmaker receives measurable visitor traffic that the third-party source records.
• The bookmaker has a published review, so every row leads to a page with ranking, licence and payment detail.

Table legend

Bookmaker

Provider of online sports betting. Letters after the name mark its type: F fixed odds, E exchange, I in-play, H horse racing, G greyhound racing, P pool or prediction, C cryptocurrency, B broker, A atypical.

Daily visits

Estimated global daily visits from a third-party source, summed across the domains an operator uses.

Global rank

Position by daily visits across the whole list, plus the change against the previous recorded ranking.

Main market

Where the bookmaker records most of its traffic. Shown as International when it serves twenty or more countries.