Bookmaker review · English

Frank & Fred Review

Editorial review English EN edition Sweden rating 0 Updated 9 Nov 2026
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Global rank #487 up 59 positions in 3 months
Daily visits 5,000 Estimated visits per day
Largest market Sweden 4,820 daily
Sweden rating — Recorded country profile rating

Frank & Fred Overview

Frank & Fred is a Swedish sportsbook run by UnionJack Limited and launched in 2024. The reviewed record lists an active Swedish licence, a single market in Sweden and the Swedish krona as the only currency. No payment methods appear in the data, so the cashier setup is not confirmed in this review.

Frank & Fred Betting Experience

The book covers 27 sports, including football, ice hockey, floorball, speed skating and esports. Figure skating, curling and entertainment markets sit alongside mainstream leagues, which points to a Nordic winter-sports focus. Live streaming, margins and betting limits are absent from the record, leaving the live product and pricing unverified.

Platform Design & Usability

Frank & Fred has no iOS or Android app in the reviewed data, and the site lists neither self-exclusion nor multi-factor authentication. Those omissions matter for players who expect formal safer-gambling controls or two-step login. The currency list contains only the Swedish krona, which matches the single-country footprint but limits use for cross-border accounts.

Brand Positioning & Appeal

A 2024 start makes Frank & Fred a recent entrant, and its Swedish licence is the clearest trust signal in the record. The narrow scope suits domestic players who want a local currency and Nordic sports, while anyone outside Sweden has no listed availability. With no payment data and no published margins, the offer is hard to compare on cost or convenience.

Traffic and ranking statistics

Source-recorded monthly data

Global rank over time

59 over 3 months

A lower number is a stronger global rank. Hover or focus a point for its recorded value.

#443 #546
Jun Jul Aug Sep Oct Nov

Daily visits per country

Estimated daily visits by country
Country Daily visits Share Rank
Sweden 4,820 #19

Traffic and rank figures are reproduced from the published source record. They are estimates, not operator-reported audits.

Pros and cons

Pros

  • Swedish licence recorded as active for the operator
  • Sportsbook covers 27 sports, including Nordic winter disciplines
  • Swedish krona supported as the only listed currency
  • Operator UnionJack Limited launched the brand in 2024
  • Single-market focus keeps the product Sweden-specific

Cons

  • No payment methods listed in the reviewed data
  • No iOS or Android app recorded for the brand
  • No self-exclusion or multi-factor authentication listed
  • No live streaming, margins or betting limits listed

Ratings breakdown

6 categories
  • Overall rating
    Not rated
  • Verification & KYC process
    Not rated
  • Withdrawal
    Not rated
  • Safety and fairness
    Not rated
  • Betting limits
    Not rated
  • Customer support
    Not rated

Licences and availability

1 accepted country

Licences

Legal countries 1

Sweden

Accepted countries 1

Show all 1 countries
Sweden

Payments and currencies

1 option

Currencies 1

Sports coverage

27 sports
Show all 27 sports
American football Baseball Basketball Boxing Cricket Curling Cycling Darts Entertainment Esports Figure skating Floorball Football Formula 1 Futsal Golf Handball Ice hockey Martial arts Motorsports Politics Rugby Speed skating Table tennis Tennis Volleyball Winter sports

Frequently asked questions

5 answers
Is Frank & Fred safe and legal to use?
Frank & Fred holds an active Swedish licence, according to the reviewed record. No other regulator is listed, and the brand is available only in Sweden, so players should confirm local rules before registering.
What payment methods does Frank & Fred accept?
The reviewed data lists no payment methods for Frank & Fred. The cashier therefore cannot be assessed from the available facts, and players should check the operator site for current deposit and withdrawal options.
How long do Frank & Fred withdrawals take?
No withdrawal time is stated in the reviewed Frank & Fred facts. Processing depends on the payment route and verification checks, so the operator's cashier terms remain the source to confirm.
What are Frank & Fred's betting limits?
Frank & Fred betting limits are not recorded in the reviewed data. Limits can vary by sport, market and account status, so the operator's betting rules govern minimum and maximum stakes.
What responsible gambling tools does Frank & Fred provide?
The record shows no self-exclusion tool and no multi-factor authentication for Frank & Fred. Players should use any deposit or time limits the operator offers and contact independent support services if needed.

User comments

5 published
RaĂşl19 PE
1/5

El retiro de S/120 fue aprobado pero nunca llegó a mi la transferencia. Los depósitos sí fueron instantáneos.

QuietMark KE
2/5

Support keeps saying wait. The KSh3,000 withdrawal has been pending for twelve days now.

dan77 ZA
3/5

The betting categories listed here cover what I follow.

laurax1 GB
5/5

Payout of ÂŁ50 cleared without extra documents.

Henrik88 SE
4/5

Deposit with bank transfer went through instantly, no fees.

Comments are player submissions published by the source site and are shown for information only.

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The published country rankings include recorded positions, ratings, and availability notes.

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