Editorial reviewEnglishEN editionNigeria rating 2.9Updated 9 Nov 2026
Fixed Odds BookmakersFantasy Sports Betting SitesGreyhound Racing BookmakersHorse Racing BookmakersLive Betting SitesVirtual Sports Betting Sites
2.9Editorial score / 5
Global rank#21
down
5 positions
in 3 months
Daily visits517,000Estimated visits per day
Largest marketUnited Kingdom
377,000 daily
· 73.0% share
Nigeria rating2.9Recorded country profile rating
Paddy Power Overview
Paddy Power is a betting site operated by PPB Entertainment Ltd. and licensed by the UK Gambling Commission and the Malta Gaming Authority. Founded in 1988, it takes bets in 17 countries, including the United Kingdom, Ireland, Nigeria and Brazil.
Its identity combines traditional sports betting with an unconventional, entertainment-led tone. Football, horse racing and greyhound racing sit at the centre of the offer.
Paddy Power Betting Experience
The sportsbook covers 34 sports, from football and horse racing to darts, golf, cricket and Gaelic sports. Live betting is available, and horse racing receives detailed markets and regular offers.
Beat The Drop and Wonder Wheel add interactive promotions beyond standard markets. Paddy's Rewards and frequent price boosts give regular players loyalty incentives.
Platform Design & Usability
Android and iOS apps complement a browser site that keeps navigation clear across sports and markets. Live streaming covers selected events for customers who want to follow action in one place.
Payments include Visa, Visa Debit, Mastercard, PayPal, Skrill, Neteller, paysafecard and bank transfers. Multi-factor authentication is available on player accounts.
Brand Positioning & Appeal
Paddy Power is positioned as an entertainment betting brand with a strong United Kingdom and Ireland base. Its promotions and loyalty features carry more weight than odds leadership.
Responsible gambling tools include deposit limits, loss limits, time-outs, reality checks and self-exclusion. Activity tracking covers profit and loss summaries and time spent betting.
Traffic and ranking statistics
Source-recorded monthly data
Global rank over time
5 over 3 months
A lower number is a stronger global rank. Hover or focus a point for its recorded value.
#16#21
JunJulAugSepOctNov
Daily visits per country
Estimated daily visits by country
Country
Daily visits
Share
Rank
United Kingdom
377,000
73.0%
#2
Ireland
99,800
19.3%
#1
Brazil
982
0.2%
#32
Malta
879
0.2%
#2
Nigeria
672
0.1%
#29
Thailand
310
0.1%
#10
Norway
310
0.1%
#15
Indonesia
259
0.1%
#20
Pakistan
207
#12
Vietnam
155
#9
Traffic and rank figures are reproduced from the published source record. They are estimates, not operator-reported audits.
Pros and cons
Pros
Licensed by the UK Gambling Commission and Malta Gaming Authority
Horse racing and greyhound racing receive deep coverage
Beat The Drop and Wonder Wheel add interactive features
Android and iOS apps plus live streaming
Paddy's Rewards adds weekly loyalty incentives
Cons
Mainly focused on United Kingdom and Ireland markets
No cryptocurrency deposits or withdrawals are offered
Odds are less competitive than sharper bookmakers
Card and bank withdrawals can take five working days
American footballAthleticsAussie rulesBadmintonBandyBaseballBasketballBeach volleyballBowlsBoxingChessCricketCyclingDartsEntertainmentFootballFutsalGaelic sportsGolfGreyhound racingHandballHorse racingIce hockeyMartial artsMotorsportsPoliticsRugbySailingSnookerSwimmingTable tennisTennisVolleyballWater polo
Frequently asked questions
5 answers
Is Paddy Power safe and legal to use?
Paddy Power holds active licences from the UK Gambling Commission and the Malta Gaming Authority. Both licences require the operator to meet standards for fairness, security and player protection.
What payment methods does Paddy Power accept?
Paddy Power accepts eight methods, including Visa, Visa Debit, Mastercard, PayPal, Skrill, Neteller, paysafecard and bank transfers. The mix covers debit cards, e-wallets and prepaid vouchers.
How long do Paddy Power withdrawals take?
E-wallet withdrawals through PayPal, Skrill and Neteller are usually processed within four to 24 hours. Debit card and bank transfer withdrawals typically take two to five working days to arrive.
What are Paddy Power's betting limits?
Minimum stakes usually start around ÂŁ0.10 depending on the market, while maximum bet sizes vary by event, market and account. The overall daily payout limit is ÂŁ1,000,000 across sportsbook bets, with lower caps on some markets.
What responsible gambling tools does Paddy Power provide?
Paddy Power offers deposit limits, loss limits, reality checks and activity tracking, including profit and loss summaries. Short take-a-break periods and longer self-exclusion options restrict account access when needed.
User comments
5 published
Anonymous
GB
1/5
Bets don’t update live and really poor cash out. Don’t even get the option 90% of the time.
Libertyed
IE
I find Paddy Power offers good value to their punters.
afida82
DE
1/5
Bad service, no loyalty bonus, I have deposited over 700 eur and I have never received a loyalty bonus for 2 years and no free spins, when you are from Ireland or UK, the customer service offers you all the solutions and the commercial gesture, but if you are from a third country, your request is ignored and is not treated like the customers from UK and Ireland.
themanxman
IM
1/5
Do not believe the BS Ads, they close your account after a few winning bets!
Troy
GB
1/5
I signed up and placed my first bet for £100 on a World Cup match. It won. After that I was limited to £10. My second bet was for £10 on another World Cup match. After winning two bets I am not even able to bet as much as £1 on anything. Their verification process is a joke as they demand insanely specific documents for verification processes. I was asked for a copy of my life insurance policy (I don’t have one) and a signed letter from my bank confirming that I am the account holder.
Comments are player submissions published by the source site and are shown for information only.
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See how Paddy Power is positioned
The published country rankings include recorded positions, ratings, and availability notes.
Bets don’t update live and really poor cash out. Don’t even get the option 90% of the time.
I find Paddy Power offers good value to their punters.
Bad service, no loyalty bonus, I have deposited over 700 eur and I have never received a loyalty bonus for 2 years and no free spins, when you are from Ireland or UK, the customer service offers you all the solutions and the commercial gesture, but if you are from a third country, your request is ignored and is not treated like the customers from UK and Ireland.
Do not believe the BS Ads, they close your account after a few winning bets!
I signed up and placed my first bet for £100 on a World Cup match. It won. After that I was limited to £10. My second bet was for £10 on another World Cup match. After winning two bets I am not even able to bet as much as £1 on anything. Their verification process is a joke as they demand insanely specific documents for verification processes. I was asked for a copy of my life insurance policy (I don’t have one) and a signed letter from my bank confirming that I am the account holder.