Largest marketUnited Kingdom
210,000 daily
· 65.4% share
Nigeria rating3.1Recorded country profile rating
William Hill Overview
William Hill is a British bookmaker operated by WHG (International) Limited and established in 1934. It holds active licences in Gibraltar and the United Kingdom and takes bets in 40 markets, including the UK, Ireland, Spain, Italy and the United States. The brand combines a long racing heritage with a broad online sportsbook.
William Hill Betting Experience
The sportsbook covers more than forty sports, from football and horse racing to tennis, boxing, cricket and esports. In-play betting runs across many events, and horse racing carries Top Price Guarantee, extra place races and dedicated festival coverage. Bet Builder, price boosts and accumulator offers support customised wagers. The overall margin is 3.90%, with football at 4.90% and ice hockey at 2.60%.
Platform Design & Usability
William Hill offers Android and iOS apps alongside the desktop site. Deposits and withdrawals run through Visa, MasterCard, Maestro, PayPal, Skrill, Neteller, Apple Pay, Trustly, paysafecard, ecoPayz and other local rails. Betting TV provides live streaming for selected UK, Irish and US horse racing, and multi-factor authentication is available.
Brand Positioning & Appeal
William Hill appeals to players who want a familiar, regulated sportsbook built around racing and football. Responsible gambling tools include deposit limits, session reminders, time-outs and self-exclusion from six months to five years. The trade-off is a fiat-only payment set, market-dependent features and fewer advanced tools than newer platforms.
Traffic and ranking statistics
Source-recorded monthly data
Global rank over time
1 over 3 months
A lower number is a stronger global rank. Hover or focus a point for its recorded value.
#33#39
JunJulAugSepOctNov
Daily visits per country
Estimated daily visits by country
Country
Daily visits
Share
Rank
United Kingdom
210,000
65.4%
#5
Italy
24,900
7.7%
#14
Spain
15,100
4.7%
#8
Sri Lanka
1,770
0.5%
#4
United States
1,400
0.4%
#16
Austria
690
0.2%
#19
Nigeria
524
0.2%
#31
Egypt
331
0.1%
#7
Jersey
221
#2
Japan
138
#13
Morocco
138
#10
Malaysia
110
#13
New Zealand
110
#14
Papua New Guinea
304
#1
Pakistan
221
#11
Traffic and rank figures are reproduced from the published source record. They are estimates, not operator-reported audits.
Pros and cons
Pros
Licences in Gibraltar and the United Kingdom
Coverage of 45 sports with deep racing content
Top Price Guarantee and extra place races
Betting TV live streaming for selected racing
Deposit limits, session reminders and self-exclusion
Cons
No cryptocurrency payment options at all
Features and availability differ between jurisdictions
United KingdomItalyUnited StatesSpainAustriaTanzaniaSlovakiaFinlandGeorgiaZambiaIrelandCroatiaHungaryPanamaKazakhstanChileLithuaniaBosnia and HerzegovinaSloveniaVietnamArmeniaParaguayMalawiSouth KoreaMozambiqueZimbabweAzerbaijanEcuadorDominican RepublicGuatemalaMoldovaUzbekistanBoliviaTunisiaHondurasEl SalvadorJordanSenegalMaltaNicaraguaMontenegroKyrgyzstanLebanonAngolaNepalSierra LeoneCosta RicaMauritiusIcelandTajikistanTrinidad and TobagoBrunei
Accepted countries 62
Show all 62 countries
NigeriaUnited KingdomItalyUnited StatesSpainAustriaTanzaniaSlovakiaFinlandGeorgiaZambiaIrelandCroatiaJapanHungaryPanamaKazakhstanChileNew ZealandLithuaniaBosnia and HerzegovinaSloveniaPakistanVietnamArmeniaSri LankaParaguayMalawiSouth KoreaMozambiqueZimbabweAzerbaijanEcuadorMalaysiaDominican RepublicGuatemalaMoldovaUzbekistanBoliviaTunisiaEgyptHondurasEl SalvadorJordanMoroccoSenegalMaltaNicaraguaMontenegroKyrgyzstanLebanonAngolaNepalSierra LeoneCosta RicaMauritiusIcelandTajikistanTrinidad and TobagoJerseyBruneiPapua New Guinea
William Hill holds active licences in Gibraltar and the United Kingdom and follows strict verification and player-protection rules. Availability is restricted to the jurisdictions where it is licensed.
What payment methods does William Hill accept?
William Hill accepts Visa, MasterCard, Maestro, PayPal, Skrill, Neteller, Apple Pay, Trustly, paysafecard and ecoPayz, along with other local banking rails. The set is broad but entirely fiat.
How long do William Hill withdrawals take?
Card withdrawals can complete within a few hours through Visa Fast Funds, e-wallets are usually processed within 24 hours, and standard cards take one to three working days. Bank transfers may take longer.
What are William Hill's betting limits?
Minimum stakes start from a few pence, while maximum winnings reach £2,000,000 for top football competitions and £1,000,000 for UK and Irish racing. Stakes adjust automatically to those payout caps.
What responsible gambling tools does William Hill provide?
William Hill provides deposit limits, session reminders, time-outs, self-exclusion from six months to five years and full account closure. Access controls can block products entirely.
User comments
5 published
Anonymous
GB
2/5
So difficult to navigate the site for a new user.
Anonymous
FI
Llimited to 2 euro/bet after 1 week.
John
GB
1/5
Accounts don’t last beyond five bets. After that you are only allowed to win a maximum of £1 in most markets. Account verification is next to impossible as they will accuse you of having stolen the card you deposited from. When you send the requested selfies, they claim that you had plastic surgery to look exactly like the person whose card, passport and bank statements you have allegedly stolen. This is good news if you lose money, as your bank will return your deposits via chargeback. If you make a profit, you either have to take them to court (which can take months) or accept that you won’t get your winnings and take the chargebacks.
Lasha1987
GE
1/5
Dear Lasha,
After a recent trading review, we wish to advise you that your account has had all sports and gaming concessions* removed and stake restrictions may apply moving forward.
For a full list of these concessions click here.
This decision does not affect any qualifying bets you have already made under any free bet promotions before the date and time of this notice, and will not prevent you from receiving any free bets or the full expected value of any free bets from those qualifying bets.
Should you have any queries in relation to this decision, including any concerns relating to the effect of the removal of concessions on any ongoing promotion(s) you are participating in, please email [email protected]
Kind regards,
The William Hill Team
I just got this email from Williamhill. They banned me because I won 600$ from 4$, didn’t lose anything during 2 months. This is a shame and I would love to share this with you.
Michael
GB
1/5
Very odd chaps. I have lost several thousand with them. You would think this would make me their ideal customer. However, they decided to heavily restrict me over one bet. I only had £295 in my wallet. Instead of depositing £10 in order to place £300 like I wanted to, I decided to just place the bet for £295. The bet was on Huddersfield to win or draw against Chelsea. My bet lost, but I am still restricted heavily because their traders limited me without checking how much was in my wallet before I placed the bet. If I had settled for £250, I would be £45 better off and still able to bet with them.
Comments are player submissions published by the source site and are shown for information only.
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The published country rankings include recorded positions, ratings, and availability notes.
So difficult to navigate the site for a new user.
Llimited to 2 euro/bet after 1 week.
Accounts don’t last beyond five bets. After that you are only allowed to win a maximum of £1 in most markets. Account verification is next to impossible as they will accuse you of having stolen the card you deposited from. When you send the requested selfies, they claim that you had plastic surgery to look exactly like the person whose card, passport and bank statements you have allegedly stolen. This is good news if you lose money, as your bank will return your deposits via chargeback. If you make a profit, you either have to take them to court (which can take months) or accept that you won’t get your winnings and take the chargebacks.
Dear Lasha,
After a recent trading review, we wish to advise you that your account has had all sports and gaming concessions* removed and stake restrictions may apply moving forward.
For a full list of these concessions click here.
This decision does not affect any qualifying bets you have already made under any free bet promotions before the date and time of this notice, and will not prevent you from receiving any free bets or the full expected value of any free bets from those qualifying bets.
Should you have any queries in relation to this decision, including any concerns relating to the effect of the removal of concessions on any ongoing promotion(s) you are participating in, please email [email protected]
Kind regards,
The William Hill Team
I just got this email from Williamhill. They banned me because I won 600$ from 4$, didn’t lose anything during 2 months. This is a shame and I would love to share this with you.
Very odd chaps. I have lost several thousand with them. You would think this would make me their ideal customer. However, they decided to heavily restrict me over one bet. I only had £295 in my wallet. Instead of depositing £10 in order to place £300 like I wanted to, I decided to just place the bet for £295. The bet was on Huddersfield to win or draw against Chelsea. My bet lost, but I am still restricted heavily because their traders limited me without checking how much was in my wallet before I placed the bet. If I had settled for £250, I would be £45 better off and still able to bet with them.