Bookmaker review · English

Ladbrokes Review

Editorial review English EN edition United Kingdom rating 2.8 Updated 9 Nov 2026
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2.8 Editorial score / 5
Global rank #32 up 2 positions in 3 months
Daily visits 351,000 Estimated visits per day
Largest market United Kingdom 299,000 daily · 85.2% share
United Kingdom rating 2.8 Recorded country profile rating

Ladbrokes Overview

Ladbrokes is a British betting brand with roots going back to 1886, now operated online by ElectraWorks Limited. The site holds active licences in the United Kingdom, Gibraltar and Germany, and serves markets including Ireland, Belgium and Jersey. Its retail history still shapes the product, with shop-based deposits and collections sitting alongside the online sportsbook.

The overall model is a traditional bookmaker with modern digital features, and the brand remains one of the most recognised names in British betting.

Ladbrokes Betting Experience

Football, horse racing and greyhound racing anchor a sportsbook that covers more than forty sports in total. Bet Builder, accumulator boosts, early payout offers and free-to-play games add variety, and campaigns such as 1-2-Free and daily rewards run alongside standard markets. Live streaming is available for selected events.

Platform Design & Usability

The site separates sports, promotions and account management into clear sections, and the Android and iOS apps carry the same structure. Payments span Visa, MasterCard, PayPal, Skrill, Neteller, Trustly, paysafecard, Apple Pay and bank transfers. Football carries a 5.50% margin, with basketball at 4.70% and ice hockey at 4.40%.

Brand Positioning & Appeal

Ladbrokes appeals to players who want a familiar bookmaker with regular offers and a retail fallback. The trade-off is that features and promotions vary by country, and account limits can be applied according to betting activity. Deposit limits, time-outs, reality checks and self-exclusion are built into the account.

Traffic and ranking statistics

Source-recorded monthly data

Global rank over time

2 over 3 months

A lower number is a stronger global rank. Hover or focus a point for its recorded value.

#27 #35
Jun Jul Aug Sep Oct Nov

Daily visits per country

Estimated daily visits by country
Country Daily visits Share Rank
United Kingdom 299,000 #3
Ireland 16,600 #3
Belgium 3,970 #8
Jersey 382 #1

Traffic and rank figures are reproduced from the published source record. They are estimates, not operator-reported audits.

Pros and cons

Pros

  • Licences in the United Kingdom, Gibraltar and Germany
  • Retail shop deposits and cash collections
  • Bet Builder, acca boosts and early payout offers
  • Live streaming for selected sporting events
  • Coverage of more than forty sports

Cons

  • No cryptocurrency payment support is available
  • Features and offers vary significantly by country
  • Account limits can follow betting activity
  • Interface feels traditional beside newer brands

Ratings breakdown

6 categories
  • Overall rating 265 ratings
    2.8/5
  • Verification & KYC process
    Not rated
  • Withdrawal
    Not rated
  • Safety and fairness 27 ratings
    3/5
  • Betting limits 25 ratings
    3.2/5
  • Customer support 26 ratings
    3.1/5

Licences and availability

4 accepted countries

Legal countries 4

United Kingdom Ireland Belgium Jersey

Accepted countries 4

Show all 4 countries
United Kingdom Ireland Belgium Jersey

Payments and currencies

19 options

Sports coverage

43 sports
Show all 43 sports
American football Athletics Aussie rules Badminton Bandy Baseball Basketball Beach volleyball Bowls Boxing Chess Cricket Cycling Darts Entertainment Esports Field hockey Floorball Football Futsal Gaelic sports Golf Greyhound racing Handball Horse racing Ice hockey Lacrosse Martial arts Motorsports Politics Pool Rowing Rugby Sailing Snooker Surfing Swimming Table tennis Tennis Trotting Volleyball Water polo Winter sports

Frequently asked questions

5 answers
Is Ladbrokes safe and legal to use?
Ladbrokes holds active licences in the United Kingdom, Gibraltar and Germany, and availability depends on local law. Access is restricted where the operator is not authorised.
What payment methods does Ladbrokes accept?
Ladbrokes accepts Visa, MasterCard, PayPal, Skrill, Neteller, Trustly, paysafecard, Apple Pay, Maestro, ecoPayz and bank transfers. Instant transfer options are available in some markets.
How long do Ladbrokes withdrawals take?
PayPal withdrawals are typically processed within a few hours, while debit card and Apple Pay payouts take one to three working days. Bank transfers can take two to five working days.
What are Ladbrokes' betting limits?
Minimum stakes start around ÂŁ0.10, and maximum payouts vary by sport, reaching ÂŁ1,000,000 for major football and horse racing. NBA and NFL markets cap lower, around ÂŁ250,000.
What responsible gambling tools does Ladbrokes provide?
Ladbrokes provides deposit and loss limits set daily, weekly or monthly, plus reality checks and session reminders. Time-outs, play breaks and self-exclusion cover longer breaks from six months upward.

User comments

5 published
Anonymous BE
1/5

A very old bookmaker with a weak live betting offer compared to what we can find anywhere else. Moreover, they limit you very quickly. Don’t waste your time with Ladbrokes, it’s definitely not worth it.

Sasha IE
1/5

Same piece of crap like Boylesports! They sent me an email saying that their traders decided to restrict my account, however they said I still can play Bingo and Casino hahahha. Stay away!

Kingkladze NL
1/5

They didn’t send my money back, we are not allowed to play on Ladbrokes from Netherlands. Deposited money but playing was not allowed.

themanxman IM
1/5

They close your account when you have a few winning bets.

knut GB
1/5

Now merged with Coral and you can tell! Like Coral, Ladbrokes now ban and limit your account at the drop of a hat. Was one of the best – not absolute tripe like its corrupt partner, Coral. The downfall of this once-great bookie is a terrible shame!

Comments are player submissions published by the source site and are shown for information only.

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The published country rankings include recorded positions, ratings, and availability notes.

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