Romania has taken a big step to reduce the influence of public figures in gambling…
Romania has taken a big step to reduce the influence of public figures in gambling promotions. The National Audiovisual Council (CNA) has approved changes to the country’s audiovisual regulations that will ban celebrities and well-known personalities from appearing in gambling ads on TV, radio, and digital platforms.
The updated rule, part of a revised version of the Audiovisual Code, specifically targets individuals with public recognition, including cultural, scientific, and sports figures, whose support could encourage people to participate in gambling activities.
Despite several amendments submitted by gambling operators and related institutions in an effort to block or soften the restriction, the final decision was unanimous: all amendments were rejected.
The new regulation will come into effect 90 days after the revised Audiovisual Code is officially published, giving operators enough time to change their marketing strategies and remove celebrities from ads.
This move comes after growing public pressure and more ongoing discussions about the impact of gambling, especially with how often ads show up these days. Romanian authorities are trying to minimize the influence of these ads, especially on younger people and those more likely to be influenced by celebrities.